This means it helps you see how your end-users interact with the encoded content once they are done scanning the QR Code. On top of this, it even offers event tracking. That means, how many people scanned your QR Code, where did they scan it, and exactly when did they scan it. In fact, it also helps you track the performance of your campaign. And add an appropriate CTA such as- Scan here to download the app now! With an App Store QR Code, you just need to print a single QR Code on your print media promotions. When end-users scan it, it redirects them to the appropriate app store. Rather than creating an individual QR Code for each app store, you can create a single QR Code for all app links. Now that will take a lot of space on your promotional material. In such cases, you’ll have to create a separate QR Code for each app store. Here, you’d want the end-users to be redirected to the relevant app stores as per their mobile’s operating system. You can create a QR Code that takes people to your app after which they just need to install it.īut say you have your app available on different app stores such as both Apple App Store and Google Play Store. It is a 2D barcode that, when scanned, takes the end-users to see the encoded information. Using actionable QR Codes for different app stores So what you can do here is-make it easier for them to take action. And to be honest, while some people might do it, others won’t. Just mention its name or the AppStore link on your promotional material (flyers, brochures, banners, etc.).Īnd add an instruction (call-to-action statement) such as- Visit the link to download the app.īut the problem is-to download your app here, users will have to open the browser/app store on their phones, type the app name/link, find the app, and finally download it. This is the most obvious and common way to promote your app. Let’s see in what ways can you promote your app via print media promotions. And it is a fact that print media has a longer attention span than that of digital media. On the other hand, you do not come across as many print ads every day. That means-the attention span of digital ads is less. But the problem is-people see multiple digital ads every day. Of course, you can use digital promotions to do the job. For example-having a simple app name, using an attractive icon, and ensuring good ASO (App Store Optimization).īut besides these, what you can also do is-promote your app via print promotions. To do it, you will definitely follow some basic best practices. It could be for entertainment, shopping, or learning purpose. You are either an app developer or a marketer.
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